TRENDSETTING IDEAS & SOLUTIONS

GROWTH HIGHWAY RECTANGLE - FINAL 120516

Advertising

700 Monroe Street, Ann Arbor, MI 48104  |   1-734-418-8420  |  getrolling@growthhighway.com

​Copyright 2016. All rights reserved.


ADVERTISING SERVICES WE OFFER Include:

  • ​Market research — market opportunity/threats research, competitive research, strategic positioning, brand perception research, consumer insights, key audience analysis and prioritization
  • Target audience research — influencer, demographic, psychographic, perception, usage, preference research
  • Creative concept ideation and strategy development and execution
  • Art direction
  • Copywriting
  • Print advertising
  • Online advertising
  • Direct mail design
  • Media strategy creation and execution
  • Online media strategy creation and execution
  • Search Engine Marketing (SEM/Pay-Per-Click)
  • Media buying
  • List buying
  • Design, layout, artwork
  • Custom illustration and digital illustration
  • Generation of all collateral materials including company brochures
  • Website design and web development
  • Interactive design and user interface design
  • Custom icon creation
  • Html e-mail design
  • Package design
  • In-store display design and point-of-purchase merchandising
  • Social media campaigns
  • Photography
  • Video production and editing for broadcast and internet-based campaigns
  • Corporate gift development including design for apparel and promotional items
  • Guerilla strategies and execution
  • Tracking research to gauge effectiveness
  • Analytics measurement to gauge effectiveness

This is not your father’s advertising.  It’s changed dramatically.  Advertising still can be very powerful.  And often it is the smart solution.  However, you need a partner who understands how to navigate today’s advertising world and knows how to deliver powerful results.  We’re experts at just that.  

We know how to get the most out of your advertising dollar.  Sometimes it means creating an integrated marketing communications campaign to support it.  Sometimes it’s getting the mix just right between your online and print ad placements.  And sometimes it’s meticulous targeting of your strategic influencers in only one or two key outlets.  Whichever it is, we know how to make your target audience sit up and take notice.  We know how to move them to action.

We like to do the research up-front to ensure we’re creating the best possible campaign.  But we also love doing the back-end research to ensure that the campaign we created is generating the results you need.  Whether it’s click-throughs, open rates, sales figures, conversion rates, or perception change — we can get pretty geeky around here when it comes to tracking and measuring campaign results.​