TRENDSETTING IDEAS & SOLUTIONS

GROWTH HIGHWAY RECTANGLE - FINAL 120516

700 Monroe Street, Ann Arbor, MI 48104  |   1-734-418-8420  |  getrolling@growthhighway.com

​Copyright 2016. All rights reserved.


Interactive

Interactive is in our DNA.  It epitomizes who we are as an agency.  We have an incredibly strong track record of constantly pushing the innovation envelope.  We love being on top of the trends and understanding the latest technological approaches for moving our clients’ target audience to action.  Producing cutting edge and cool work is important to us, but must be balanced with doing things strategically and achieving real business results.  That’s why we always ensure our fresh and creative approaches are grounded in proven strategies and methodologies.  That’s what you’ll see in our creative portfolio.

The G advantage is that interactive is not a separate department or silo.  Whether it’s our front-end developers, programmers or digital designers — they all work collaboratively on a regular basis with all the other marketing communications disciplines in our office.  That ensures our interactive strategy has been conceived and developed in a truly integrated environment, where everyone focuses on achieving the marketing communications goal.  That’s quite different from agencies where interactive strategy is often developed with just the designer and programmer’s goal of ensuring its usability and functionality.

Interactive SERVICES WE OFFER INCLUDE:

  • ​Market research — market opportunity/threats research, competitive research, strategic positioning, brand perception research, consumer insights, key audience analysis and prioritization
  • Target audience research — influencer, demographic, psychographic, perception, usage, preference research
  • Creative concept ideation and strategy development and execution
  • Art direction
  • Copywriting
  • Print advertising
  • Online advertising
  • Direct mail design
  • Media strategy creation and execution
  • Online media strategy creation and execution
  • Search Engine Marketing (SEM/Pay-Per-Click)
  • Media buying
  • List buying
  • Design, layout, artwork
  • Custom illustration and digital illustration
  • Generation of all collateral materials including company brochures
  • Website design and web development
  • Interactive design and user interface design
  • Custom icon creation
  • Html e-mail design
  • Package design
  • In-store display design and point-of-purchase merchandising
  • Social media campaigns
  • Photography
  • Video production and editing for broadcast and internet-based campaigns
  • Corporate gift development including design for apparel and promotional items
  • Guerilla strategies and execution
  • Tracking research to gauge effectiveness
  • Analytics measurement to gauge effectiveness